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Plain-English guide

How to spot a phishing email: 10 checks, with an example

6 min read

The short answer

A phishing email pretends to be from a company or person you trust and tells a story, like a login problem or a failed payment, to get you to click a link or open an attachment. The FTC's key question: do I have an account with this company, or know this person? If not, it's likely phishing. If yes, go to the company yourself, never through the email.

  1. Ask the one question first

    "Do I have an account with this company, or know the person who contacted me?" The FTC says if the answer is no, it's likely phishing. Report it and delete it.

  2. Look for a story with a problem

    The FTC says phishing messages "tell a story to trick you." Common ones: a login you didn't make, a payment problem, an invoice you don't recognize, a refund you're owed.

  3. Check the sender's actual address

    Gmail says to check that the email address and the sender name match. "Netflix" sending from a random free email account is a giveaway.

  4. Hover before you click

    On a computer, rest the mouse over a link without clicking. Gmail says if the web address doesn't match the link's description, it may lead to a phishing site.

  5. Be wary of "update your payment" links

    The FTC says "legitimate companies won't email or text with a link to update your payment information." Go to the app or website yourself instead.

  6. Notice the generic greeting

    "Dear Customer" or "Dear Member" instead of your name is one of the warning signs in the FTC's own example.

  7. Watch for pressure and deadlines

    "Within 24 hours" or "your account will be closed" is designed to make you rush. Real companies give you time.

  8. Don't open surprise attachments

    Apple lists an unsolicited message with an attachment as a sign of phishing. A "receipt.pdf" or "invoice.zip" you didn't expect should stay closed.

  9. Never type a password or code from an email link

    Phishing often sends you to a fake sign-in page. Apple says it never asks for your password or two-factor code to provide support.

  10. Take Gmail's warnings seriously

    If Gmail shows a warning like "This message could be a scam," believe it. Don't click links in that message.

An annotated phishing email

Here is an illustrative example, based on the streaming-service phishing email the FTC uses to teach these signs. The numbered notes show what to look for.

From: StreamFlix Billing <[email protected]>

Subject: Your account is on hold

"Dear Customer, we were unable to process your last payment, so your account is on hold. To keep watching, please update your payment details within 24 hours: [Update Payment]. Thank you, The StreamFlix Team"

  • 1. The sender address is not the company's real domain. Always check the part after the @.
  • 2. "Your account is on hold" is the story: a payment problem you didn't know about.
  • 3. "Dear Customer" means they don't know your name.
  • 4. "Within 24 hours" is pressure to act before you think.
  • 5. The "Update Payment" button leads to a fake page that collects card details. The FTC says real companies don't email links to update payment information.
  • What to do instead: Open the streaming app or type the company's address into the browser yourself. If there is a real problem, it will show there.

How to report phishing in Gmail

You can also forward phishing emails to the Anti-Phishing Working Group at [email protected], and report them to the FTC at ReportFraud.ftc.gov. Emails pretending to be Apple can go to [email protected], and PayPal fakes to [email protected].

  1. Open the email

    On a computer, go to Gmail and open the message.

  2. Open the More menu

    Next to Reply, click the three-dot More button.

  3. Click Report phishing

    This reports the message to Google. Then delete it.

Free tool

Not sure about a message? Check it in one minute.

Answer a few yes-or-no questions about the text, email or call. We'll tell you how risky it looks and what to do next.

If you already clicked

Don't panic. What matters is what happened next. If you typed a password, change it from a different device. If you entered card or bank details, call the bank. If you shared your Social Security number, go to IdentityTheft.gov. If you downloaded something, the FTC says to update your security software and run a scan. Our page on what happens if you click a scam link walks through each case.

OwlGuardian reads every incoming Gmail message for phishing signs and moves suspicious ones to quarantine within seconds, before they're seen. A Trusted Contact gets a plain-English alert and decides. It works with Gmail today.

Questions people ask

How can you tell if an email is phishing?
Ask whether you have an account with the sender. Then check the real sender address, hover over links, and watch for a problem story, pressure, a generic greeting, and requests for payment details or passwords.
Can I get scammed just by opening an email?
Opening an email is usually not the problem. The risk comes from clicking links, opening attachments, or replying with information. Keep your devices updated, and don't open unexpected attachments.
What do I do with a phishing email?
Don't click anything. In Gmail, use More, then Report phishing. You can also forward it to [email protected] and report it at ReportFraud.ftc.gov. Then delete it.
What is the difference between spam and phishing?
Spam is unwanted bulk mail, like ads. Phishing pretends to be someone you trust to steal information or money. Report phishing as phishing, not just spam.

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